The Origin
Everything I make starts at zero.
Turning Points
The Path lists the jobs. These are the moments behind them.
2017 · College of Art, Delhi
Art before products
A BFA in Applied Arts. Before products and metrics, there was drawing, type and image. [Vikas: add the moment or teacher that changed how you see]
2017 · Taivas Media
The first logos
Logos, illustrations, websites and campaigns, working directly with clients. It taught me to turn a brief into something real. [Vikas: add the project that made you want more]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2024 · SpiceMoney
Gaana Revamp
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
Working with Sony
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
My First AI Agent
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
The DNA
Three rules I keep coming back to, and where they show up in the work.
Clarity over noise
At Toffee Insurance, buying a policy went from a 10-minute flow to 2 minutes.
Systems over one-offs
Design systems for Sony Music Publishing, LeadSquared and CoCo AI. At LeadSquared, design-to-dev handoff got 3× faster.
Logic powered by art
PSY, the design system behind this website, is built from my own artwork.
One Brain, Three Outputs
Designer by profession, rapper by expression, artist from the start. They aren't three hobbies. They feed each other.
Rap
[Vikas: what does writing bars teach you that you use in design?]
Art
The same hand that draws the artwork chose this website's colours. [Vikas: what else does art give your product work?]
Design
A rapper redesigning a music app: at Gaana I worked on how people listen, and on the dashboard artists use to track their performance.
Enter The Alter Ego →
Working With Me
How I lead, and what it's like on the other side of the table.
How I lead
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
How I run critiques
[Vikas: what does a critique with you actually look like?]
How I disagree
Decisions come from how people actually behave, not from opinions in a meeting room. [Vikas: add a time you pushed back]
What I expect from a team
[Vikas: what do you ask of the people you work with?]
Inputs
What shaped how I think.
Writers
Rumi. Dostoevsky. [Vikas: add others, and what each one gave you]
Rappers
[Vikas: who do you keep going back to?]
Artists
[Vikas: who do you keep going back to?]
Designers
[Vikas: who do you keep going back to?]
Now
What's on the bench right now.
Work
Leading design for CoCo AI at Quality-AI.
Music
Working on new beats.
Poems
The first poems are on their way.
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
The Origin
Everything I make starts at zero.
Turning Points
The Path lists the jobs. These are the moments behind them.
2017 · College of Art, Delhi
Art before products
A BFA in Applied Arts. Before products and metrics, there was drawing, type and image. [Vikas: add the moment or teacher that changed how you see]
2017 · Taivas Media
The first logos
Logos, illustrations, websites and campaigns, working directly with clients. It taught me to turn a brief into something real. [Vikas: add the project that made you want more]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2024 · SpiceMoney
Gaana Revamp
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
Working with Sony
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
My First AI Agent
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
The DNA
Three rules I keep coming back to, and where they show up in the work.
Clarity over noise
At Toffee Insurance, buying a policy went from a 10-minute flow to 2 minutes.
Systems over one-offs
Design systems for Sony Music Publishing, LeadSquared and CoCo AI. At LeadSquared, design-to-dev handoff got 3× faster.
Logic powered by art
PSY, the design system behind this website, is built from my own artwork.
One Brain, Three Outputs
Designer by profession, rapper by expression, artist from the start. They aren't three hobbies. They feed each other.
Rap
[Vikas: what does writing bars teach you that you use in design?]
Art
The same hand that draws the artwork chose this website's colours. [Vikas: what else does art give your product work?]
Design
A rapper redesigning a music app: at Gaana I worked on how people listen, and on the dashboard artists use to track their performance.
Enter The Alter Ego →
Working With Me
How I lead, and what it's like on the other side of the table.
How I lead
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
How I run critiques
[Vikas: what does a critique with you actually look like?]
How I disagree
Decisions come from how people actually behave, not from opinions in a meeting room. [Vikas: add a time you pushed back]
What I expect from a team
[Vikas: what do you ask of the people you work with?]
Inputs
What shaped how I think.
Writers
Rumi. Dostoevsky. [Vikas: add others, and what each one gave you]
Rappers
[Vikas: who do you keep going back to?]
Artists
[Vikas: who do you keep going back to?]
Designers
[Vikas: who do you keep going back to?]
Now
What's on the bench right now.
Work
Leading design for CoCo AI at Quality-AI.
Music
Working on new beats.
Poems
The first poems are on their way.
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.
The Origin
Everything I make starts at zero.
Turning Points
The Path lists the jobs. These are the moments behind them.
2017 · College of Art, Delhi
Art before products
A BFA in Applied Arts. Before products and metrics, there was drawing, type and image. [Vikas: add the moment or teacher that changed how you see]
2017 · Taivas Media
The first logos
Logos, illustrations, websites and campaigns, working directly with clients. It taught me to turn a brief into something real. [Vikas: add the project that made you want more]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2019 · Toffee Insurance
The move into UX
From how things look to how they work: research, personas, usability testing, and products taken from concept to launch. [Vikas: add what made you switch]
2024 · SpiceMoney
Gaana Revamp
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
Working with Sony
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
2024 · SpiceMoney
My First AI Agent
Designing the Merchant Cash Support System for rural agents changed what I count as good design. Simple and accessible stopped being nice-to-haves. [Vikas: add what you saw when you met them]
The DNA
Three rules I keep coming back to, and where they show up in the work.
Clarity over noise
At Toffee Insurance, buying a policy went from a 10-minute flow to 2 minutes.
Systems over one-offs
Design systems for Sony Music Publishing, LeadSquared and CoCo AI. At LeadSquared, design-to-dev handoff got 3× faster.
Logic powered by art
PSY, the design system behind this website, is built from my own artwork.
One Brain, Three Outputs
Designer by profession, rapper by expression, artist from the start. They aren't three hobbies. They feed each other.
Rap
[Vikas: what does writing bars teach you that you use in design?]
Art
The same hand that draws the artwork chose this website's colours. [Vikas: what else does art give your product work?]
Design
A rapper redesigning a music app: at Gaana I worked on how people listen, and on the dashboard artists use to track their performance.
Enter The Alter Ego →
Working With Me
How I lead, and what it's like on the other side of the table.
How I lead
I mentor designers, run critiques and set the bar for craft, so the whole team ships better work, not just me.
How I run critiques
[Vikas: what does a critique with you actually look like?]
How I disagree
Decisions come from how people actually behave, not from opinions in a meeting room. [Vikas: add a time you pushed back]
What I expect from a team
[Vikas: what do you ask of the people you work with?]
Inputs
What shaped how I think.
Writers
Rumi. Dostoevsky. [Vikas: add others, and what each one gave you]
Rappers
[Vikas: who do you keep going back to?]
Artists
[Vikas: who do you keep going back to?]
Designers
[Vikas: who do you keep going back to?]
Now
What's on the bench right now.
Work
Leading design for CoCo AI at Quality-AI.
Music
Working on new beats.
Poems
The first poems are on their way.
Have something worth building?
A product to untangle, a team to level up, or a role to fill — tell me what you're working on.